LG 77″ OLED Evo AI G5 4K Smart TV | OLED77G54LW.AEK

See the Details of Every Light and Dark

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.

LG Most Brilliant alpha 11 AI Processor Gen2 for the Best Viewing Experience

alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.

3X Brighter Visuals with Brightness Booster Ultimate

The alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.

*Brightness may vary based on model, screen size, and market region.

*Peak brightness is 3X brighter than LG OLED B5 10% window by Internal measurements.

Experience Perfect Black OLED, Only with LG OLED

Perfect Black Even in Bright or Dark Spaces

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it’s bright or dark around you.

*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).

*Actual performance may vary depending on the ambient lighting and viewing environment.

Perfect Colour

100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.

*’Reflection Free’ applies to OLED M5 83/77/65 inches & OLED G5 83/77/65/55 inches.

*’100% Colour Fidelity’ and ‘100% Colour Volume to DCI-P3’ applies to 2025 OLED TVs.

*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.

*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.

*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.

*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.

*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.

*The US and Korea use the LLM Model.

*Internet connection required.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

*Internet connection required.

*AI Chatbot available in countries supporting NLP in their native language.

*It is possible to link the AI chatbot to customer service.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

*Supported menus and apps may vary by country.

*Menus displayed may be different upon release.

*Keyword recommendations vary according to the app and time of day.

Just Say “Hi LG” to Start Interacting with Your TV

Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.

New Upgrades for 5 Years with Award-Winning webOS Re: New Program

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.

*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.

*Updates and the schedule to some features, applications, and services may vary by model and region.

*Upgrades available for 2022 OLEDs and 2023 UHD and above models.

AI Sound Pro Fine-Tunes Your Sound for Impact

Most Optimal Sound with Al Object Remastering

Hear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.

Dynamic Sound Booster Powered by Al Processor

Al processing enhances TV sound for a more powerful sound experience.

All-Encompassing Surround Sound with Virtual 11.1.2 Channels

Get the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.

*Must be activated through the Soundbar Mode menu.

*Sound may vary according to the listening environment.

Enrich Your Sound with LG TV and LG Soundbar

WOW Orchestra, Immersive Sound through Perfect Synergy

LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

WOW Interface Lets You Control Sound Easier from Your TV

*Soundbar can be purchased separately.

*Soundbar Mode Control may vary by model.

*Please note that the service may not be available at the time of purchase. A network connection is required for updates.

*LG TV remote usage is limited to certain features only.

*WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.

One Wall Design

When you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.

*Bezel size differs by series and size.

*97/83/77/65/55 inches of OLED G5 features One Wall Design.

*48 inch of OLED G5 features Ultra Slim Design and is only available in the UK.

Maximize the Fun, Use Multiple Screens with Multi View

Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.

*Picture and sound settings on both screens are the same.

*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.

Cost-Free. Contract-Free. Cable-Free

All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.

*83/77/65/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs.

*97 inch supports 120Hz, and 48 inch supports 144Hz.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

*Support for HGiG may vary by country.

*48 inches of OLED G5 only has ClearMR 9000 certification.

*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.

Dolby Vision & Ambient Filmmaker Mode

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you’re in the center of all the action.

*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.

*Ambient FILMMAKER MODE with Dolby Vision is supported.

*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.